Brick Marketing SEO Newsletter
www.BrickMarketing.com |
March 28, 2013 |
Build Links That Generate Traffic
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 There’s no doubt that link building is an important part of SEO. Inbound links are what help convey trust to the search engines and improve a search engine presence. However, you never want to focus too much on the search engines when it comes to link building.
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| Interview with SEM Expert Kevin Lee |
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 Recently I had the chance to interview search engine marketing (SEM) expert Kevin Lee. Kevin has been a part of the SEM world practically since its inception (long enough to earn the title of “godfather of SEM”) and is a founding member of SEMPO. Kevin is also the Co-Founder & Executive Chairman of SEM agency Didit. He is also a frequent writer over at ClickZ and his “Paid Search Strategies” column is a great resource for anyone looking to further their own SEM and PPC management knowledge.
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Determine if Directory Submission is Worthwhile
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 Directory submission used to be a primary SEO link building technique. There are thousands of online directories, which could mean thousands of inbound links back to your site. But then Google shifted its focus and concentrated more on the quality of a link and decided that directory links hold little value. In fact, many directories have even been de-indexed. So, should you eliminate directory submission from your link building strategy entirely? Not necessarily.
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Put an Old Website to Good Use
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 It’s not uncommon for a business owner to have more than one website. Maybe when they first started out they weren’t sure what the direction of the company would be, so they launched a few different sites that went after a few different kinds of products or services. As time went on they found their stride and decided to focus all of their efforts on one website. The other websites are still out there and even generate some traffic since they have aged, but they aren’t active. If you are one of these people that owns a few inactive websites, it’s important to put those sites to good use instead of just letting them flounder around out there in cyber space.
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| Brick Marketing is a Boston, MA based full service SEO and Search Engine Marketing company that offers personalized services to companies of all sizes and types throughout the United States.
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